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Solar Reflective Coating

Endurablend is a solar reflective coating engineered with infrared solar-reflective pigments to significantly reduce pavement surface temperatures, making it an effective, durable option for cooling roads, sidewalks, plazas, and other paved public spaces.

Our global network of authorized installers ensures proper surface preparation and application, delivering long-term performance in cities worldwide.

Impact of Heat Reflective Coatings for Cooler Cities, Roads, and Parking Lots

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In dense urban areas, asphalt surfaces routinely reach 140–170°F (60–77°C) during peak summer. These overheated pavements radiate heat back into the surrounding air, driving higher cooling demands, worsening air quality, and intensifying the urban heat island effect. Because roofs and pavements make up more than 60 percent of urban land cover, treating these surfaces is one of the most effective strategies for reducing citywide temperatures.

Cool Your City With a Solar  Reflective Coating

With more municipalities urbanizing, quality of life becomes a greater issue for increasing numbers of residents. Applying a solar-reflective pavement coating like Endurablend, can reduce the heat island effect’s impact on communities lowering the heat load on streets and public spaces, improving comfort and reducing energy strain.

How Endurablend Helps Cool Cities

Pavement Surface Coatings has introduced special infrared solar reflective pigments into Endurablend. These modifications are designed to: 

Dramatically Reduce Pavement Temperature 

Endurablend reflects a greater portion of the sun’s energy, including heat-carrying infrared wavelengths, preventing asphalt from absorbing and retaining heat. This allows coated pavements to remain significantly cooler throughout the day.

Lower Energy Costs 

As urban temperatures rise, so does the demand for air conditioning. This strain on energy systems leads to higher utility bills for residents and commercial properties alike. By maintaining lower surface temperatures, Endurablend's solar reflective coating helps residents save on summer cooling costs, reduces the burden on commercial HVAC systems, and contributes to more sustainable energy management practices.

Endurablend solar reflective coating for asphalt and paved surfaces can help reduce the duration and severity of heatwaves, lessening  the amount of time that pollutants linger in the air and  reducing the potential harm to residents and local ecology. 

Beyond a Cool Asphalt Coating, Protecting Pavement Integrity 

Beyond its cooling effects, Endurablend benefits extend beyond temperature reduction. will also  It also: 

  • Seals and protects the asphalt surfaces
  • Resist salt and de-icing materials 
  • Withstands UV degradation
  • Provides a durable, bonded surface layer

In heavy traffic and extreme weather conditions, a professional application of Endurablend has a lifespan of 10 years, making it a smart investment for sustainable infrastructure. The result is extended road quality and reduced frequency of maintenance.

Solar Reflective Coating vs. Reflective Pavement Paint

When searching for solutions to reduce pavement heat, many municipalities encounter both reflective pavement paints and polymer-cement coatings like Endurablend. While both are applied to pavement surfaces, they are not the same product — and the performance gap is significant.

Why Endurablend Outperforms Reflective Pavement Paint

Reflective pavement paints are thin-film applications that offer short-term surface treatment. They wear quickly under traffic, are vulnerable to UV degradation, and typically require frequent reapplication to maintain reflectivity. Endurablend, by contrast, is a polymer-cement surfacing system, not a paint, engineered for the demands of real-world infrastructure.

Versatile Protection for High-Stress Asphalt Surfaces

In addition to city streets, Endurablend is ideal for protecting a wide range of asphalt surfaces, including:

By reinforcing these critical surfaces, Endurablend helps cities manage both heat and heavy use—ensuring safer, longer-lasting infrastructure for residents and visitors alike.

Solar Reflective Coating vs. Reflective Pavement Paint

When searching for solutions to reduce pavement heat, many municipalities encounter both reflective pavement paints and polymer-cement coatings like Endurablend. While both are applied to pavement surfaces, they are not the same product — and the performance gap is significant.

Why Endurablend Outperforms Reflective Pavement Paint

Reflective pavement paints are thin-film applications that offer short-term surface treatment. They wear quickly under traffic, are vulnerable to UV degradation, and typically require frequent reapplication to maintain reflectivity. Endurablend, by contrast, is a polymer-cement surfacing system, not a paint, engineered for the demands of real-world infrastructure. 

Why Cities Choose Endurablend for Solar Reflective Coatings

  • Durability

    Endurablend has a 16-year track record for durability. Holding up to heavy traffic and extreme weather conditions.  Endurablend is virtually maintenance-free.

  • Snow Plowable

    In snowy and icy conditions, it becomes necessary to run a snow plow over concrete and asphalt surfaces in order to maintain safe conditions for motorists and pedestrians. With our innovative surface treatments, you can rest assured that a snow plow will not damage the Endurablend installation.

  • Salt and Oil Proof

    All surfaces used by cars get covered in salt and oil for a variety of reasons, but you can rest assured that your logo or design on pavement will remain undamaged by these substances.

  • Environmentally Safe

    As the stewards of the environment, the designers of Endurablend made especially sure that its ingredients were not hazardous to people, animals, or plants.

  • Easy To Fix and Re-Apply

    Sometimes logos and designs get damaged in spite of our best efforts, which is why we designed our spray so that it is easy to do touch-ups later on if they are needed.

  • Professional Installers

    All of our installers are highly skilled and courteous. They will do their utmost to ensure that your logo or design is installed as quickly and as efficiently as possible.

Endurablend Solar Reflective Coating Application FAQs

How does Endurablend achieve solar reflectivity?

Endurablend can be manufactured with infrared solar-reflective pigments that increase its Solar Reflectance Index (SRI). Standard formulations achieve an SRI greater than 0.29, and higher values can be reached using reflective pigments and lighter color blends as defined by ASTM C-1549 and E-1980.

How long does Endurablend last in municipal roadway conditions?
Can Endurablend be applied on both asphalt and concrete surfaces?
How does Endurablend compare to conventional reflective paints or surface sealers?
Can Endurablend support LEED or municipal heat-mitigation objectives?

Learn How Endurablend Can Support Your Goals.