Traffic Calming with Endurablend

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America's roadways saw more than 60,000 injuries and 7,388 pedestrian deaths in 2021, which represents an increase of 13% compared to 2022, according to figures from the National Highway Traffic Safety Administration (NHTSA). Traffic deaths decreased slightly in 2022, but the NHTSA still considers current fatalities a "crisis." Local and state governments try to combat traffic fatalities with traffic calming, a U.S. practice that's been around since 1978, but more work must be done.

Traffic calming in urban and suburban areas helps create more balance on the streets. The fast-paced nature of America's roads requires traffic calming systems to ensure the safety of drivers and pedestrians. According to the National Highway Information Institute, "Traffic calming measures consist of horizontal, vertical, lane narrowing, roadside, and other features that use self-enforcing physical or psycho-perception means to produce desired effects."

Endurablend, an innovative pavement marking solution by Pavement Surface Coatings LLC, perfectly complements any city's traffic calming system.

Multi Use Path

Traffic Calming with Endurablend

Endurablend is a durable and flexible cement-based pavement marking material. It features widespread application, boasting superior bonding strength to existing pavement. Integrating Endurablend into existing traffic calming solutions is easy. It offers an easy way to mark and identify bike lanes, crosswalks, and other roadway features. Compared to other roadway marking methods, it surpasses the traditional methods in versatility and durability. City planners who strive for safer streets help a superior partner in Endurablend.

Endurablend With Other Traffic Calming Methods

Many traffic calming methods, such as speed limit signs mixed with road markings, can be confusing if not well-laid out. The roadway markings may even erode or wear away, putting both drivers and pedestrians in danger if they proceed unaware of the changing traffic pattern. Endurablend blends well with existing traffic calming methods to give visual directions to motorists and pedestrians. It features use with the following:

  • Bike and bus lanes
  • School crossing zones
  • Flush curb bump-outs
  • Diverters
  • Speed humps and bumps
  • Speed tables
  • Roundabouts
  • Street narrowing features
  • Building sidewalk extensions
  • Chicanes
  • Roundabouts
  • Raised medians
  • Diverters
  • Speed tables
Traffic Calming

Vision Zero

In 2022, Jersey City and Hoboken adopted Vision Zero plans and achieved their goal of zero traffic-related deaths. Endurablend has been a proud partner in the cities' Vision Zero efforts, with city leaders opting for Endurablend for bike lanes, crosswalks, and visual street narrowing.

In 2018, Jersey City became the first New Jersey municipality to adopt the Vision Zero pledge. Hoboken followed in 2019, with both cities creating multi-part initiatives to improve pedestrian safety. Part of that initiative was to establish a Traffic Calming program, and city leaders chose Endurablend to create high-visibility markings for sidewalks, crosswalks, and bike lanes. One area of concern was Hoboken's Frank Sinatra Drive, a popular destination for locals and visitors. Known for its beautiful views of the Manhattan skyline, amphitheater, and sports fields, it's a hot spot throughout the year. Pavement Surface Coatings used Endurablend to create vibrant markings for bike lanes and pedestrian crossing, ensuring everyone could use the road safely. These two New Jersey cities are a model for Vision Zero areas nationwide.

Why Choose Endurablend?

Endurablend is an ideal choice for highly visible traffic markings. Easy to apply, durable, and versatile, it can help local governments create safer roadways for bicyclists, pedestrians, and motorists. As city planners strive for effective traffic calming, Endurablend stands out among other pavement coatings.

Long-Lasting Application

Traditional applications of colored pavement rely on acrylic paint to create boxes, lines, and sections for drivers to observe. Unfortunately, UV light, weather, salt, and tire traffic can wear away the color, making it less visible for drivers at longer distances. Endurablend withstands the rigors of the road, protecting and preserving the pavement surface from salts, oils, and UV degradation—markings created with Endurablend last. It can also be applied on patterned or texture pavement to minimize rainwater collection and protect the pavement integrity.

Better Alternative for Emergency Vehicles or School Zones

Road narrowing and bump-outs can cause a bottleneck for emergency vehicles if they need to pass through a busy intersection or roadway. The delay caused by traffic jams can literally mean life or death, especially when time is limited. Brightly-colored lines and lanes are a good alternative to narrowing the roads, especially near fire stations and hospitals.

Endurablend can also help improve school crosswalk safety as part of a school district or city's commitment to the government's Safe Routes to Schools Program. The pavement marking solution lets school zones feature decorative crosswalks.

Safe Streets for All

In addition to the high performance Endurablend offers, it also offers unparalleled safety aspects. Endurablend is a perfect solution for municipal leaders interested in implementing Vision Zero, a worldwide initiative for zero traffic fatalities. In 2022, both Jersey City and Hoboken adopted Vision Zero plans and achieved their goal of zero traffic-related deaths. Endurablend has been a proud partner in the cities' Vision Zero efforts, with city leaders opting for Endurablend for bike lanes, crosswalks, and visual street narrowing.

Calm Traffic with Endurablend, Your Partner in Safe Roads Today

Traffic calming helps save lives and reduce injuries. Endurablend offers city and state leaders a way to improve their existing traffic calming methods both in visibility and durability. To learn more about Endurablend, contact Pavement Surface Coatings, LLC today. Together, we can create safer roads!


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