How Vision Zero Cities Are Using Endurablend to Reduce Traffic Fatalities
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Every year, thousands of people are killed or seriously hurt in traffic crashes across the United States. These tragedies are not just accidents. Most of them are preventable. That is the main idea behind Vision Zero, a growing movement that aims to eliminate traffic fatalities completely.
Two New Jersey cities, Jersey City and Hoboken, are leading the way. Jersey City had zero traffic deaths in 2022. Hoboken followed in 2023. These cities made smart changes to their streets, and one product helped make those changes possible: Endurablend.
What Is Vision Zero?
Vision Zero is a strategy that focuses on saving lives through better road design and safety policies. It started in Sweden in the 1990s and has spread to cities across the United States. The goal is simple: zero traffic deaths and serious injuries.
Vision Zero recognizes that people will make mistakes. That is why the streets should be built in a way that prevents those mistakes from turning into deadly crashes. This means lowering speeds, improving visibility, and designing safer roads for everyone.
How Endurablend Helps Make Roads Safer
Road design plays a critical role in traffic safety. How a street looks and feels can change how people drive. That’s where Endurablend makes a meaningful difference.
Endurablend is a high-performance surface treatment engineered to improve both the safety and durability of roadways. By adding color, texture, and enhanced friction, it helps vehicles and bicycles maintain better traction, even in adverse weather conditions. The durability of Endurablend also ensures that road markings such as crosswalks and bike lanes remain highly visible over time, promoting a safer environment for all.
Safer Crosswalks That Stand Out
Faded crosswalks pose a serious safety risk. When drivers can’t clearly see a crosswalk, they’re less likely to slow down or yield to pedestrians.
Endurablend provides a reliable solution. It is used to create durable and highly visible crosswalks. These crosswalks work well even in heavy traffic or snow. Clear crosswalks help drivers notice pedestrians and reduce the risk of crashes.
Clearer, Longer-Lasting Bicycle Road Markings
Cities across the country are adding more bike lanes to support safer, more sustainable transportation. . However, if bike lanes are hard to see or wear down quickly, they can put cyclists at risk.
Endurablend is often used to coat green bike lanes. These bicycle road markings are bright and easy to recognize, even in busy areas. Endurablend’s long-lasting performance minimizes the need for repainting, helping cities protect cyclists while also reducing maintenance costs.
Traffic Calming: Slowing Down Cars with Smart Street Design
Speeding is one of the leading causes of traffic fatalities. While traditional speed bumps can reduce speeds, they often create problems for emergency vehicles and snowplows.
As a result, many cities are turning to flush bump-outs - flat areas that visually narrow the road, naturally encouraging drivers to slow down. Endurablend is used to add color and texture to these traffic calming features, making them safer and more effective.
Endurablend vs. Paint or Thermoplastic Performance
Most road markings are made with paint or thermoplastic - materials that tend to wear down quickly, especially in places with heavy traffic or snow. As markings fade, visibility decreases and roadway safety is compromised..
Endurablend offers a more durable and cost-effective solution. Engineered bonds strongly to both asphalt and concrete, it resists cracking, peeling, and fading. This results in longer-lasting markings, reduced maintenance costs, and safer streets for everyone.
A Proven Partner in the Push for Zero
The results in Jersey City and Hoboken show that it is possible to reach zero traffic deaths. It requires vision, leadership, planning, and the right solutions. Endurablend is one of those solutions.
At Pavement Surface Coatings, we are proud to support cities working toward Vision Zero. If your community wants safer streets, fewer crashes, and better results, we’re here to help. Contact us and learn how Endurablend can support your road safety goals.